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Posts from the ‘Slider Feature’ Category

Welcome to Wink!

“I want Wink to be a place where our customers are always treated right, are offered the best quality products and where shopping for eyewear is a pleasant and fun experience.” — Michael Willoughby, owner

Read the Blog

New Summer Inventory has Arrived!

June 25, 2013

Be one of the first to check out new inventory from Xavier Derome, Mykita, Orgreen, l.a.Eyeworks, Raen Sunwear, Robert Marc and More!

Welcome to the World of Handmade Eyewear


We specialize in the hard to find and the one of a kind.  Luxurious materials handcrafted with fit and finish in mind.

DeromeBrenner, Theo, Orgreen, Mykita, Anne et Valentin, Robert Marc… all create sumptuous frames with passion and diligence.  There is a tangible difference between a frame formed with love and skill and one mass produced and molded by machines in production lines.

Wink only supports and sells collections from independent eyewear designers.  You won’t see licensed products in our store.  Names like Prada, Gucci, Dior, etc… all license their brand names to mass production companies.  The quality never lives up to the name.

We encourage you to see and to feel the difference.

What’s the difference between our products and those at the Dr’s office or LensCrafters? Click Here.

theo eyewear

A Family Business with an Individualist Approach

We’ve heard many good reports about the Belgians. But what really tweaked our curiosity was the dynamically creative eyewear company, theo, based in Antwerp, the city recognized for its port history, and more recently, its avant-garde approach to fashion, art and culture.

Read The Story

Bevel and Ørgreen Trunk Show This Saturday 11am – 5pm

  • Save 20% off lenses in any trunk show frame*


  • Upgrade to Transisions variable tint at no extra charge ($150 value)*


  • A free Custom Designed Clip-on Sunglass for your new Bevel or Ørgreen frame ($185 value)*

More about Orgreen

More about Bevel

* All specials or discounts are available only on purchases of a frame and lenses in your prescription, and only on Saturday November 17, 2012.

Live From Las Vegas: Perusing new Anne et Valentin


“Perusing new Anne et Valentin eyewear in a private suite. #WorkIsHard”

Live From Las Vegas: To Market, To Market, to buy some new…


“And we’ve touched down in Vegas! Let the eyewear mania begin!”

Bogus Review

Google states (and I tend to agree) that the public response to a review should be short and non argumentative but you clicked here because you want to know more of the story.  In this modern, online world it is often too easy to be anonymous.  Too easy to do harm.  To easy to disparage incorrectly.  And as small businesses we feel helpless to defend ourselves.

So I wanted to express why we feel this review is either bogus, placed by a competitor with an ax to grind, or an error placed by a Google user who didn’t realize they were posting it to our place page instead of the other shop on Massachusetts street that carries Persol.

Here are the facts as we have been able to determine them:

1. The review states that the reviewer purchased at least one Persol frame but bought two frames.  I pulled reports from our sales software for the last 1.5 years.  There were 27 customers who spent between $938 and $955.  Of those 25 were purchases that included only one frame, 1 customer purchased 0 frames but just bought new lenses for several old frames, and only 1 person bought 2 new frames and lenses that fell in that price range.  I personally called that customer and she is very pleased with her eyewear. 0 of these sales inv0lved a Persol frame.

2. We only sell Persol Sunwear and not the ophthalmic (clear prescription) frames.  We haven’t sold a Persol with prescription in it for months.

3.  The reviewer “GeoP” created a google map listing their home address.  We keep diligent records in our financial software of every sale, every item that is sold and all of our customer contact information. This address does not appear on any of our customer files.

4. As I stated in my response on Google, I do not, nor have I ever, owned a Porsche.

There are only four of us that work at Wink.  I am the owner and I am here nearly everyday.  None of us can honestly remember any situation that this person could possibly be referring to.  We take pride in our continuous efforts to be  most fun place that you could purchase a pair of eyewear and I want everyone to feel that we are the nicest and most genuine sales staff that you could have the pleasure of dealing with.


Michael Willoughby

Owner, Wink eyewear


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