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Why we don’t sell eyewear online

It is after all 2013, and in this modern era, when you can purchase everything from a microwave or a refrigerator to a pair of jeans or a sweater or even a new vehicle right from your kitchen using your iPad or even a smartphone, why do we still not offer our eyewear for purchase at

Well, we certainly have the ability.  We could set up a webstore in virtually a few hours with very little effort.  And, it can’t be because of the logistics of packaging and shipping because we already ship and mail eyewear (purchased in person at our shop by visitors to Lawrence who fall in love with Wink) every day and all over the country.

The simple truth is I believe that eyewear MUST be selected, fitted and adjusted in person.  When you purchase eyewear from an independent local optician, we have the opportunity to advise on the fit of the eyewear, the size of the frame, the width of the bridge and the length of the temples.  We can tell immediately if your lenses will fit and work properly in the frame that you choose and if they will be aesthetically appealing (i.e. “not thick.”)

Also, when eyewear is purchased from Wink your frame will be professionally and custom fitted for you either at the time of purchase or when you come to retrieve your new glasses.  This custom fit is not optional, it is essential for the proper alignment of the optics of the lenses and it’s necessary if you like your glasses to stay up on your nose and feel comfortable throughout daily wear.

I can’t tell you how many times each week we have someone stop into Wink and ask us to adjust the eyewear that they purchased online.  We feel terrible when we then have to explain why we can’t adjust the frame because the bridge is just too narrow for their nose or the temples are too short or way too long or the frame width is too big and the frame will just never fit properly.  Not to mention that it’s just down right scary to try to adjust a frame at the quality level of a $95.00 pair of glasses without it breaking.

Even the most careful adjustment won’t fix poor quality.

This scenario is played out daily all across the country in local optician shops and optometrist’s offices and is becoming more and more frequent as consumers are lured to online eyewear outlets by the promise of great service and value‘Great service’ meaning unlimited exchanges.  Which of course also means unlimited emails, phone calls and trips to the post office as you struggle to find a comfortable and proper fitting frame via numerous returns and exchanges.  (All because your initial selection fell off your face every time you looked at your watch and even though on the screen they didn’t look too big, when you put them on for the first time, your friends told you that you looked like a 5 year old who borrowed Drew Carey’s glasses.)  And ‘value,’ if, of course you’re okay with swapping quality of the product for zero personalized service and a low price.

At Wink, we are known for our selection of frames and the highest quality of lenses and our pursuit of providing the utmost in client care so we just can’t settle for less than the best in customer service or quality of our products.

We can’t wait to see you at Wink.

Michael Willoughby

Owner, Wink eyewear